Many webmasters brag about the traffic they can generate to their websites, how many visitors they get daily, weekly, monthly, etc. It often sounds very impressive but there are a few things you need to consider with traffic and traffic statistics. This is also very important if you’re looking to buy a website.
1. Traffic Bouncing: It is all good and well getting 1000s of hits per day, but if they all visit your website, and then leave 2 seconds later, that is somewhat of a waste. When this happens its referred to as traffic bouncing. If you find this is happening to you, you need to analyze a few things. For people to bounce pretty quickly there needs to be a large lack of interest in the site/design/layout. Something has to be turning people off the site. If buying a website, investigate the traffic stats to see if they are bouncing often before purchasing.
2. Traffic Hits Programs/Purchased: Another reason people could have high traffic statistics could be due to them participating in traffic exchange programs or buying traffic hits from a website. The problem with this kind of traffic is they often have no interest in the website, and the people viewing the site are just visiting the site to gain tokens/credits that can be used to get them traffic or exchange for money. This kind of traffic will only often result in them viewing your site for 10-30 seconds and it is often very pointless. If purchasing a site make sure you check the visits/traffic history. If there is a sharp increase in traffic recently this could be the reason, they may be purchasing traffic the make the stats look better.
3. Advertisements: When selling advertisements, traffic amount matters a lot. You can charge a lot for high traffic ad spots on your website as people want exposure. When buying advertisements, make sure you consider the above points.